Many factors go into a successful retail business—from the products to the atmosphere. A sometimes-overlooked part of that is the interior lighting, which can either draw customers in or cause them to subconsciously turn away from the glare. People who are especially sensitive might even get migraines from looking at fluorescent bulbs for too long. With this in mind, the guide below offers tips for helping visitors to your store see it in a new light.

Guide to Interior Lighting & Retail Sales

Why It Matters

Interior lighting design is a key aspect of retail display, as it has a direct impact on how desirable your store is to customers. Numerous studies have found that it plays a role in evoking the desired atmosphere, which encourages customers to browse longer and handle more merchandise. Additionally, the right ambiance in fitting rooms can flatter guests as they try on items, making them more likely to purchase some.

What Kind to Use

Warm LEDs tend to be the most attractive and inviting for a retail location. They are bright and will not create the type of unflattering glare that fluorescent bulbs do. Begin with ambient lighting so customers can safely walk through the store and easily browse your inventory. Add accent lighting to draw attention to the products you want to push. LED strips are an effective way to draw attention to items on shelves while fixtures hanging from the ceiling and directed downward can point to a display. In the dressing rooms, consider backlighting the mirrors to create a halo effect. 

Are you looking to give your retail store a makeover? The professionals at Quantum Electric in Austin and Round Rock, TX, will help install fixtures to dramatically change the look and feel of the space. In addition, they also provide repair and maintenance services for the future. They have a full array of LED interior lighting options for attractive and energy efficient illumination. Contact them online or at (512) 246-1145 to request a free estimate.