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Creating a corporate event requires thoughtful planning and careful preparation to achieve the outcome you envision. Gather a small committee of stakeholders at the company and begin discussions several months in advance. Here’s a rundown of some of the big decisions the group should discuss.

How to Plan a Memorable Corporate Event

1. Choose a Venue

Before you begin your search, reflect on some of your basic needs, so you can seek the right fit. After brainstorming an approximate invite list, a proposed list of activities, and a target date, you should begin browsing. Ideally, the space will have an ample amount of light, a strong sound system if you have a speaker, parking access, multiple bathroom options, and other related amenities. 

2. Consider Your Audience

corporate eventBefore you finalize what will happen at your corporate event, think about who will attend and what they would enjoy. If there’s an expectation of something educational, you may want to bring in a speaker, while an end-of-year event could center more on a festive, social atmosphere with nice drinks. Either way, remember that audiences are diverse in expectations and desires, so build in a few different activities to ensure there’s something for everyone. 

3. Vary Your Outreach 

To get people to come to your event, you’ll need a comprehensive outreach strategy. In the beginning, you could start with an email blast or signage announcing the date of the event, so potential attendees are aware it’s on the horizon. Once you’ve established the corporate event, begin sending out reminders with in-person announcements, social media posts, and even industry ads featuring aspects of the event. By using a wide range of different channels, you can reach your people and create a positive buzz about what’s coming. 

 

When scouting a location for your corporate event, visit Makoy Center in Hilliard, OH. With over 30,000 square feet of space, free parking, catering options, and a scenic environment, the venue is a popular choice for corporate events. Whether you’re throwing a thank-you party for employees or looking for a trade show venue, you can ask about reservations by calling (614) 777-1211. Learn more about the event space by visiting their website

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