When done properly, a poster will speak to your target market and make them want to attend your event. It’s essential that you follow best practices in designing this advertising collateral to make your poster both attractive and informative. Here are a few design tips to follow before visiting a print shop.

What Are the Best Practices for Designing an Event Poster?

1. Define Your Goals

Before you even start designing, you need to determine your goals. This will help you make smart decisions in your design. Who is your target market—or the people you want to attend your event? What do you want them to do, whether it’s buy tickets or get more info on your website? Think about your personal branding as well. For example, a professional business association will keep things simple and modern, while a rock band will be more unique.  

2. Include the Important Information

Create the copy for the poster. Start with a headline that will capture people’s attention and get them interested enough to learn more. Include key information about the event, such as your business’s name, contact information, dates, times, and locations. Finally, provide them with a call to action; this is what you want them to do. This could include going to a website, visiting a box office, or just showing up for the event. 

3. Utilize Color & White Space

An attractive and attention-grabbing poster should utilize both color and white space. Too many visuals or words will just overwhelm people, and they won’t focus on your message or call to action. Cut your copy down as much as possible, and use the white space—or space between images and text—to keep it clean. Meanwhile, bright colors will demand their attention while adding visual interest. When you have the poster printed professionally at a print shop, those colors will pop off the page and look incredible.

When you have an upcoming event, design the poster with the help from a print shop. America North Printers offers the highest quality printing services throughout the Anchorage, AK, area. This print shop has been working on projects of all sizes for more than 30 years. They use the latest technology and design trends to create impactful collateral, whether it’s a poster or business card. Their staff can help you design your poster and use their cutting-edge digital printing techniques for a flawless result. Request a quote on their website or by calling (907) 562-6416.