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3 Benefits of a SWOT Analysis March 6, 2019

Cincinnati, Hamilton
3 Benefits of a SWOT Analysis, Cincinnati, Ohio

Business planning plays an important role in developing a company and fostering its growth. However, the process of identifying objectives, strategies, and an action plan can be complicated and time-consuming. As such, many entrepreneurs choose to perform a SWOT analysis, which is simple enough to do in a short amount of time and doesn’t require technical training. This is designed to help evaluate a business’ strengths, weaknesses, opportunities, and threats. Here are a few benefits of using a SWOT analysis for your own company. 

How a SWOT Analysis Can Put Your Business at an Advantage

1. Create Awareness of Strengths & Weaknesses 

Understanding your strengths and weaknesses as a business will provide a solid foundation for you to improve upon. With a clear idea of your company’s strengths, you will know exactly what’s working to move it forward in the direction you want it to go. Before your goals can be accomplished, you must also realize your company’s weaknesses. This will make you aware of the issues hindering your business from reaching its full potential so they can be addressed. 

2. Encourage Action on Opportunities & Threats 

business planningFor companies to grow, new opportunities must constantly be sought out. Conducting a SWOT analysis as part of your business planning strategy will help you keep up with current market trends and advancements in technology. In turn, you can use this to your advantage to improve efficiency and profitability. It will also make you conscious of any threats to your company’s bottom line or market share so you can make the necessary adjustments to prevent negative consequences.

3. Provide Topics for Discussion & Business Planning

A thorough SWOT analysis will promote structured brainstorming sessions by generating new ideas for your team to discuss. After unveiling the internal and external factors that are responsible for influencing your company’s strengths, weaknesses, opportunities, and threats, you can begin outlining your goals and coming up with strategies to achieve them. 


Incorporating a SWOT analysis into the business planning process will not only give you insight into your company’s growth and potential success, but it will also be a valuable tool for prospective buyers should you decide to put your business on the market. If you’re interested in selling or buying a business in the near future, the professionals at Zoellner Garten & Company will guide you to a successful sale or acquisition. Since the company was founded in 1988, they have helped numerous buyers and sellers throughout Southwestern Ohio, Northern Kentucky, and across the United States to accomplish their dream of running a company. Call (513) 852-2400 to speak with an advisor; or, visit them online.

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