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In the past, running a marketing campaign for a small business involved spending big bucks, but with the advent of the internet, today’s strategy doesn’t have to be expensive. Social media and the proliferation of easy-to-use online tools make it easy to handle marketing services at little to no cost. Here are a few tips to help you get started. 

How to Affordably Market Your Small Business 

1. Have an Online Presence

In today’s business landscape, social media accounts and websites are crucial for marking your presence. Start by creating business accounts on social media platforms like Facebook, Instagram, and Twitter. Although an algorithm dictates the extent of your reach on these websites, having an active account on a few of them is a good way to update people who are interested in what you have to offer. Don’t forget to put up your own website as well. Fill it with necessary information about your small business, like hours of operation, location, and basic services. Doing this makes it easier for customers to find your business through a local search.

2. Create Relevant Content

marketing servicesIt’s not enough to just have a social media account — your site must contain valuable content as well. Being a savvy networker means updating your platforms with fresh, on-point content. You can share noteworthy articles and infographics from other websites, but if you have the time, it’s better to come up with original content. Consistently posting insightful content and interacting with customers helps establish your company’s trustworthiness and credibility. However, refrain from creating content that sounds more like a sales pitch — this might produce the opposite effect of what you’re aiming for.    

3. Tap Email Marketing

Emails are far from obsolete. A large number of people still prefer to communicate via this platform, so, if you want to reach out to existing and potential customers, email marketing is the way to go. Encourage customers to sign up for newsletters and updates; however, be mindful of what you’re sending and how often. Email marketing can be challenging, and some recipients consider too many emails annoying. When sending them out, entice recipients to open them with a catchy subject line and make sure the content is appealing and easy to comprehend. Most marketing services companies recommend sending emails only once or twice a week. 

 

Setting up an online presence and creating relevant content can be challenging for many small business owners. For digital marketing services that get results, turn to the professionals at Fredrickson Communications in Durham, NC. Whether you need help building a website, running social media pages that have reach, or creating fresh content, they provide affordable, reliable solutions. They also offer IT consulting services and telecommunications packages. Visit their website to learn more about their marketing services, or call (336) 512-0003 to schedule a consultation today.

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