If you are about to start a food truck business or want to revamp current operations, creating eye-catching signage to display on the vehicle and incorporate in menus should be a top priority. Potential patrons will immediately recognize your brand when the truck is parked at various locations around town, and this is a surefire way to grow your business. To ensure the displays attract attention, below are a few steps to follow when creating your food truck design.  

3 Steps to Make Your Food Truck Stand Out 

1. Decide Whether to Use Paint or Vinyl Covers

The food truck should have text and images that are easy to see from far away, so keep this in mind when choosing between painting the signage directly on the vehicle or having the graphics displayed on vinyl covers. The wraps provide sharper images and text than paint but require a little more upfront investment. Another option—or supplement—is to place large decals with the display on the exterior walls and awnings.

2. Consider How to Connect the Design to Brand Identity

Before patrons even step up to the window to order, looking at the food truck design should provide valuable insight about your brand. Think about the cuisine you serve when choosing colors to display on the truck wraps. 

If you serve international food, for example, consider incorporating the flag colors of the specific countries into the design. If you want to set a fun, casual tone, bright colors such as orange and yellow are associated with energy and a lively mood. To help build brand identity, the colors and images chosen should also appear on an item the customer takes with them, such as recyclable cups, bags, and food containers. 

3. Think About the Logo & Menu Display

Once you’ve chosen the dominant colors for the truck wrap, you can start to focus on incorporating the menu and logo signage into the design. To make it stand out, frame the menu and mount it near the order window. You can display the name of the restaurant in a font that reflects the tone of the brand or use the logo as an identifier. If you choose an image, make sure the visuals are easily linked to what food is offered. For example, if you specialize in vegetarian fare, incorporate pictures of different vegetables in the display. The names of menu items should also be easy to read from a distance. 

For help creating stunning signage for your food truck menus, logos, decals, and vinyl covers, contact Burchette Sign Corporation. Business owners throughout Guilford County, NC, rely on the Colfax-based team to create car wraps, custom banners, and restaurant signs to make their establishments more visible to potential customers. To discover how they’ll boost the profile of your establishment, call (336) 996-6501 or 336-996-SIGN. Check out the team’s website and Facebook page to see galleries of their work.