No matter what kind of business you own, an attractive sign can help it stand out from the competition. An exterior sign draws someone’s attention to your business and differentiates it from others on the street. Here are a few important factors to consider when choosing a business sign.

What You Should Think About When Selecting a Business Sign

1. Location 

It’s important to put your business sign where other people can easily see it, like directly in front of your building. Make sure that bushes or other objects won’t cover the sign. If there are obstructions blocking the sign, it won’t serve the right purpose and get your message across.

2. Colors

The colors you choose for a business sign can have a big impact on its overall attractiveness. They should reflect your company’s brand and be easy to see. For example, if your sign has a blue background, choose white or silver words because they show up easily in contrast. 

3. Wording

Business signs that are worded properly are more likely to get attention from potential customers. The words on your sign should clearly convey the message about your products or services. Include a catchy headline, an explanatory text to explain your products or services, and a call to action.

4. Material

The material you choose for your business sign should be attractive to the eye and last a long time. Common materials used in business signs include aluminum, vinyl, foam, wood, and acrylic. An expert can help you select the appropriate material based on your unique needs, depending on if the sign is to be used indoors or outdoors.

If you want to create a sign for your business, trust the professionals at Rodgers Sign Service in Elizabethtown, KY. They have been in business since 1962 and provide affordable business signs that will help promote your services. They have built their reputation by providing creative designs and work closely with their customers every step of the process. For more information about their services, call (270) 765-8319, or visit their website to see a gallery of their previous work.