Store owners should invest in making a great first impression on customers, starting with their business signs. This signage is an effective way to attract customers to your shop and spread the word about any upcoming promotions. Below are a few benefits of advertising using signs to ensure you’re capitalizing on all the ways they increase reach and visibility. 

3 Benefits of a Customized Business Sign 

1. Cultivating a Positive Reputation

When you see a strip mall with a variety of signs, you’re likely drawn to the most colorful ones or the ones that look the newest. High-quality business signs indicate that a company offers reliable, top-notch goods and services. When done right, a clean, well-designed sign is a mark of a company’s trustworthy reputation. 

2. Alerting Customers to Your Presence 

Customers will have an easier time finding your store with high-visibility signage out front. Bold colors and large fonts will ensure everyone is aware of your presence. Be sure to include information about hours of operation and contact details as well.

3. Driving Buzz 

Business signs don’t just indicate the name of a company; they’re also a great marketing tool to create buzz and alert people about upcoming promotions. Set aside a portion of your marketing budget for signage promoting new products and services. Used in conjunction with social media, these tools can get customers excited about your business. This signage can also increase walk-in traffic.

If you’re interested in creating high-quality business signs contact Rodgers Sign Service in Hardin County, KY, to get started today. Since 1962, their expert team has been working with customers across all industries to create LED, printed, and electronic signage. Call (270) 765-8319 to speak to a representative about your project or visit the website to see samples of their work.