An LED message center is a smart way to draw customers to your business and express your brand. By following a few best practices, you’ll get the most out of these significant, long-term investments. Use the guide below to ensure you’re taking advantage of all the benefits these signage systems offer. 

How to Design an LED Message Center

1. Size Matters

If you have an LED sign that’s too small to catch passing eyes, you aren’t going to get your message across. Likewise, an extremely large sign may tempt you to use lengthy messages that viewers won’t have patience to read. Select a standard-sized screen based on factors such as how far the sign will be from viewers, how fast they’ll be traveling if it’s displayed near a road, and what content you want to include. Keep in mind that local zoning restrictions may also apply. Once you have the right sign, remember that you need to choose the correct pixel pitch, or resolution, so that each letter is legible and there’s border space to create definition. 

2. Avoid Scroll

Whenever possible, avoid scrolling text, especially if you’re in an area where people are passing by quickly. The motion can distract people from the message, and others may only see a fragment. If you have a short message, make the text slightly smaller and fit the whole message on the screen. Passersby should be hooked on the first few words. Stick to the same practice with animations.

3. Schedule

While hammering the same message over and over again into people may seem helpful, you’re better off with variety. This will allow you to fully express your brand and attract the broadest possible consumer base. You can’t always be around to change your LED message center, however, so use your computer system to schedule different messages and keep your content fresh. 

If you’re interested in adding an LED message center or other sign to your business, turn to the professionals at Rodgers Sign Service. They’ve served Elizabethtown, KY, since 1962. As a family-owned and -operated company, they’re committed to superior customer service and craftsmanship. They offer a variety of business signs, sign installation services, and general maintenance. Learn more about their offerings on their website. Speak with a representative today by calling (270) 765-8319.