When you want to boost sales or renovate your restaurant, designing a new menu is key. From replacing existing items to rebranding, there are many reasons to make a change. When you hire a printing service to get started, keep these design tips in mind.

How to Create a New Menu

1. Choose a Simple Background

Simple is best to make a strong impact on guests. When you choose classic cardstock in a neutral shade, like white or ivory, you can be certain that fonts, colors, and pictures will truly stand out. This will help drive sales for new items, call attention to revamped drink options, and set a tone that informs diners you take presentation seriously. Neutral shades also complement any design scheme, and you can easily add other colors to brighten or provide contrast to the page.

2. Add Photographs for Impact

It’s not unusual for diners to ask about serving sizes or wonder what a certain dish looks like before they order. Stay a step ahead by having your printing service add photographs of each item to the menu. Advances in digital printing make it possible to provide your guests with clear, crisp images that show them exactly what they can expect. It’s also a great way to drive sales of unfamiliar dishes.

3. Isolate Select Menu Offerings

You may generate additional sales if you call attention to specific menu items in a gentle manner. While some diners may be turned off by an actual sales pitch, presenting those dishes and beverages on a separate menu insert is an easy way to highlight how they are special. Whether they’re discounted for happy hour or are new additions to the menu, you can give them a boost simply by having your printing service create isolated sheets to tuck into the menu when guests are seated.

Experience and results are two key reasons why so many locals turn to Superior Printing Service in Hobbs, NM. Proudly serving southeast New Mexico and west Texas, the printing service is known for high-quality products designed to give businesses a boost. Trust them to elevate your menu with bold digital printing techniques, or to create new business cards, flyers, and posters to help you spread the word about your establishment. Their in-house designers can transform your vision into a reality. Visit the website for information about their services, or call them at (575) 393-3261 to speak with a friendly team member today.