As a small business owner, you have a lot to think about, from finances to hiring to customer satisfaction. You surely know the importance of branding, but it’s still easy to let it slip on your priority list. Creating a recognizable logo is one of the best ways to build customer familiarity—it will show up on your signs, flyers, and packaging, ultimately forming a relationship with consumers. Good branding isn’t easy, but the tips below will help you design a logo that can represent your business for years to come.

3 Tips for Designing a Logo That Gets Attention

1. Keep It Simple

One of the surest ways to create a logo that’s hard to remember is including too much visual detail. Think of any major company—the shape and colors of their logo jump right to mind. While these companies often employ high-power design firms, you can still apply the same logic to your designs. Aim for a simple logo that communicates what you do, and only use one or two colors—then you can include those colors on promotional materials, signs, and communications.

2. Create a Design Process

You might think that a simple logo could be created in a single afternoon, but it’s better to go through multiple rounds of designs and review many possible options. Don’t go it alone—whether you’re hiring an outside designer or creating an internal team, several people should review the design. When you follow a process from brainstorming and initial sketching to the final touches, you’ll end up with a high-quality logo for every sign and advertisement.

3. Don’t Go Overly Trendy

The design world is constantly churning out new trends, but many of them aren’t around for very long. If you go all out with the flashiest logo fashion, your company could look dated in a few years. Instead, aim for a design you can proudly stand behind as you grow—you won’t have to undergo the hassle of rebranding down the road when it could impact your business even more.

If you don’t have the time to learn logo design or you just want a professional opinion on your logo, Burchette Sign Corporation can help. They’ve been in business for more than 50 years, providing custom signs, vehicle wraps, banners, and graphic design for business owners across Guilford County, NC. Learn more about their business on their website or by watching this short video. To discuss your project, call 336-996-6501 or 336-996-SIGN.