The internet has transformed the world of advertising. You can target prospective customers with your website and social media pages, but with so many competing companies online, it can be difficult to get seen. SEO services are key to rising to the top. A sound SEO strategy can have a profound effect on your bottom line. Here are the four most common questions providers hear from clients about this critical method. 

Top FAQ About SEO Services & Practices

What is SEO?

SEO (search engine optimization) is a tactic that optimizes your website so that search engines will categorize it and rank it high on search results. This means that when someone types a keyword related to your business into a search engine, you’ll appear at the top of the results. It consists of on-page SEO — content, images, and HTML containing keywords — and off-page SEO — backlinks, social media, and third-party blogs.

When should I start?

If you’re building a website, start SEO services right away. It takes time for search engines to discover and rank you, typically about four to 12 months, so the earlier you start, the sooner you’ll see results. You’ll also find that it’s easier to handle SEO integrations, especially with HTML, while building the site rather than going back months later to add them. 

What are metadata descriptions, alt text, and keyword stuffing?

SEO has a number of components and best practices. Metadata descriptions play important roles. These 160-word pieces of text describe the content on a page, such as a “Services” or “Contact” page. This helps you appear in search results and entices users to click.

Alt texts are descriptions assigned to images on a website. These let search engines understand the content and context of the images and display them accordingly. 

Keyword stuffing is to be avoided. This refers to planting too many keywords onto a page to improve rankings. When a search engine discovers you’re doing this, they may penalize you by lowering or removing your ranking.

Should I hire SEO services?

To truly get the best results from SEO, turn to professionals. An experienced telecommunications service will understand the intricacies, best practices, and strategies behind SEO and will make adjustments going forward. Look for one with extensive experience with clients similar to yours and that has a strong track record of success they can share.

If you’re looking to put your SEO services into the hands of professionals, 1stPoint Communications of Piscataway, NJ, will help. Serving clients across the U.S., they’re committed to delivering positive results. Their team will work closely with you to define and meet your goals, and they offer a number of other telecom services, including web hosting and business phone service. Visit their website to explore their services or call (212) 884-4400 to speak with a representative.