Signage is a critical part of marketing for any business, as it ensures that customers know where the company is located and what services they provide. However, since there are many ways to approach commercial signage, it’s important to find a solution that gives you the most bang for your buck—such as LED signs, which you can customize and program yourself. If you’ve yet to experience the impressive capabilities of this technology, here are a few reasons to consider opting for LED signs, and how to improve the custom content you display.

What Are the Benefits of Custom LED Signage?

Eye-Catching Displays 

LED lighting can produce a variety of bright colors, making it a visually engaging display at any hour of the day or night. From scrolling messages to animated content, the changing nature of these signs will make more of an impact on consumers than a standard printed banner or backlit lettering.

Accessible Information

If you incorporate messaging into your LED signs, you can keep your customers informed on what’s happening at your business. For example, rather than simply stating what products and services you offer, you can highlight limited-time offers that may attract more people.

Long-Term Investment

You can continue using this display over and over again for years to come without having to spend any extra money on marketing. If you opt for a traditional banner or backlit sign, however, you may need to replace these more often to keep your storefront looking fresh.

How Can You Improve Your Custom Content?

Match Your Brand

For truly unique marketing, you should create custom LED content that fits the brand of your business. For example, you can choose colors that match your company’s logo. If you have a mascot, consider animating it into the messaging.

Schedule Ahead of Events

Many modern LED signs allow you to preprogram several messages to stay fresh with the changes of your business. Take a look at your company’s calendar and experiment with displays that will highlight upcoming holidays, local events, and special sales.

Incorporate Animations

Creating an animated LED message doesn’t have to be complicated. Many of these signs feature built-in animations that allow words to change and appear in a visually arresting fashion. If you’re feeling creative, there are also several software programs that allow you to create custom animations.

When you want to get the most out of your LED signs, it’s important to use a product you can trust—such as those offered by the SignMakers of Hardin County Inc. Serving businesses in the Elizabethtown, KY, area, this specialist can install LED displays that fit your specific sizing and messaging requirements. As experts in the field, this team will also show you how to program your sign so you can maximize your brand’s marketability. To learn more about their product options—including vinyl graphics, logo design, and custom banners—visit this local sign company online. For one-on-one help with your project, call a friendly professional at (270) 737-0835.