When many business people think about promoting their brand to potential customers—particularly at trade shows and conventions—they likely imagine only handing out business cards. This is a tried and true method, but it doesn't help you stand out to an audience who has been inundated with scores of identical, oblong slips of card stock. Below are some much more memorable promotional product alternatives.

3 Clever Promotional Product Ideas to Hand Out Instead of Business Cards

1. Tote Bags

Tote bags are more expensive than business cards, but they are also considerably more difficult to misplace. They are also useful, both at the trade show and at home. At the show, attendees can fill your bags with product literature, soda bottles, and other items, with your logo on display. Later, they will see your name and logo every time they go shopping, which is a terrific way to build brand familiarity.

2. Coffee Mugs

For many caffeine lovers, you can never have too many coffee mugs. Attendees may take it home with them, or they may keep it at work, where they will see your logo every day. It will also be seen by any coworkers, customers, and partners they interact with while enjoying their java. It becomes an even more memorable and valuable promotional product if you fill the mug with goodies, whether you choose bite-sized candies or small, non-edible giveaways.

3. Magnets

For years, they live on refrigerators and filing cabinets to remind users of your brand. They are inexpensive, easy to produce, easy to transport, and remarkably effective promotional products.

For a wide selection of interesting promotional products to improve your business's brand recognition, contact Bretsky Promotions in St. Louis, MO. They serve businesses of all sizes in and around St. Louis and specialize in custom apparel, trade show giveaways, and branded office products. Visit their website to fill out an information request form, and call (844) 487-2927 to ask about current specials.