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Brochures are crucial for businesses. They provide consumers with a quick way to learn what makes your brand special during trade shows, conventions, and other marketing events. Brochure printing services also allow you to advertise locally since you can leave them in area businesses for curious customers. In today’s world, standing out from the competition is more important for brands than ever. Use these creative tips to inspire your brochure printing efforts.

Creative Ideas for Effective Brochures

1. Experiment With Unusual Shapes

Forget the standard rectangular brochure printing options. Experiment with different shapes, such as triangular and circular brochures, as well as those in shapes that reflect your brand. If you own a motorcycle business, they could be in the shape of a bike or helmet. Other ideas include hair care product and tool shapes for salons and baby product shapes, such as bottles and toys, for maternity brands.

2. Use Unique Binding

brochure printingMake your brochure jump out at consumers with unique binding. Spiral-bound designs complement print materials with bold colors, while multi-hued threading adds vibrancy to neutral-colored designs. If you want to keep your pages together with an external source, use oversized plastic paper clips or retro-style pins.

3. Add a Free Sample or Coupon

Place a free sample of your product in your brochures if applicable, as consumers never tire of freebies. If yours is an herb business, for example, you can easily fit seed packets in your brochures without creating too much bulk. Ones with coupons also pique consumer interest and work for brands that sell services or products.

4. Try a Die Cut or Origami Shape

Go a step further in terms of creative brochure shapes with assorted die cuts. These options fold out into a wide variety of shapes, including stand-alone options; others are made to look like old maps or musical instruments. Origami shapes also lend themselves to brochure printing efforts because they turn the paper into works of art.
 

If you need creative brochure printing services for your business, contact Bestype Imaging for the high-quality results you crave. This printing company is based in Manhattan’s Tribeca neighborhood, and they offer a wide range of services including bookbinding, invitations, business cards, high-end lookbooks, and banners. Call (212) 966-6886 today to place an order or get a quote online

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