Today, having a clear and easy-to-use website is critical for all companies in all industries — including small businesses. If you manage a small business, investing resources into strategic website development will improve your online sales, streamline communication, make it easier for customers to find you, and refine your marketing services. Fortunately, creating a seamless site and meeting your customers’ needs doesn’t have to be a major challenge. By enlisting the help of a skilled developer and keep the following website development tips in mind, you can build an online presence that pays off.

5 Website Development Tips for Small Businesses

1. Start With Strong Resources

Before you get into the nitty-gritty of website design, you’ll need to make sure you have all the right support on the back-end. For starters, you’ll want to register a domain that’s easy to spell and easy to remember. Additionally, you’ll want to sign up with a reliable host who will keep your website functional under varying traffic demands.

2. Use a Simple Design

Whether you’re using a template or hiring a website developer, stick to designs that present a clean aesthetic and simple text. By keeping unnecessary information off the site, your visitors will find it easy to navigate to the most important sections — such as product listings, contact information, and company news.

3. Invest in Search Engine Optimization

Search engine optimization is an essential component of online marketing for small businesses. This strategy involves creating unique, fresh content that contains terms that are relevant to your specific audience. With help from a trusted marketing services firm, you can optimize your content so that it’s easily traceable and able to boost your search result rankings.    

4. Keep Your Content Fresh

When your online information is outdated, customers will lose trust in your ability to stay connected and reliable. But keeping your content fresh goes beyond making sure links work and that contact information is accurate. You should also make sure that any online specials and product listings detail what your company currently offers. To make your site even more current — and attract returning visitors — consider posting regular blog articles about happenings in your business and relevant industry news.

5. Make It Mobile Friendly

Since most online consumers use their smartphones to shop or find company information, it’s important to make sure your website is mobile friendly. Ideally, your site should be accessible on all devices and platforms, while remaining easy-to-navigate. Once you have a mobile-friendly design, marketing services firms will also have an easier time disseminating your company across social media platforms and other websites.

Providing top-notch telecommunications services in the Raleigh, NC, area for more than 40 years, Fredrickson Communications is a leading resource for small business website design. Supported by skilled IT professionals, this Durham County firm can comfortably address all of your company’s online needs — including marketing services, search engine optimization, and website development. For more details on how these experts can perfect your online presence, visit their website or call (336) 512-0003 today.