Handing out shirts, tote bags, and other items with your company’s name and logo is an effective way to build brand recognition and grow your customer base. From the business image to the consumer demographic, several factors determine whether to use embroidery or screen printing techniques to create your promotional products. To help you reach a decision, here is a comparison of both methods.

Embroidery Establishes a Professional Tone

Computerized machines use needles and threads to automatically stitch embroidery fonts and designs directly onto fabric. The textured surfaces and vibrant colors often make embroidered products look more distinguished. Choose this option if you are creating goods for professionals or luxury consumers.

It’s best to use embroidery when creating polo shirts, hats, backpacks, and outerwear. These products are often made of canvas, thick cotton, and other durable fabrics. The thread can weigh down lightweight fabrics and cause them to sag. Keep the complexity of your design in mind too. An embroidery machine can hold several spools at one time to broaden your color options without adding more to project costs. 

Screen Printing Is Best for Lightweight Fabrics

Inks automatically transfer to fabrics through mesh screens in the screen printing process. A new screen is required for each new color, which can drive up costs, so consider how many pigments are in your design when looking at this option. After a machine applies the color, the garment is put in a drying machine so the ink can cure. Since ink doesn’t weigh down light fabrics, it’s often used to create T-shirts and other casual garments. Screen printing is also the faster option if you have a larger design.

Whether you want to embroider or screen print your business information on promotional items, Kenjo has the equipment and expertise to see to your needs. For over 30 years, business owners throughout Oahu have depended on the team for product ideas, design advice, and embroidery and screen printing services to make their promotional goods more appealing. To arrange a consultation, call (808) 841-8282. Visit the shop’s website and Facebook page to see project photos.