Signs are vital to the strength of your brand. They increase your visibility, promote your vision, and generate interest. To make the greatest impact and reap the rewards of your investment, your signage needs strong typography. Imagine what might happen if the text weren’t easily legible—you wouldn’t be able to connect in the way that you hope. Here are the basics of how typography can make or break your brand’s message.

Why Typography Makes a Difference in Your Signage

1. It Affects Your Reputation

At its most basic, typography applies to the wording on your signage applied in a manner that makes it easy to read and appealing to the eye. Without appropriate type, you can’t properly convey your message, and you may turn away prospective clients who can’t understand the meaning clearly and instantly. Remember that signs should only take a moment to read and absorb. If a client needs to spend any longer analyzing the words, then it’s likely the typography isn’t meeting your company’s needs.

2. It Captures Consistent Attention

Focus on both function and vision. As a functional element, typography should be easy on the eyes yet large enough to grasp at a glance. Placement is also key. Where do you plan to use your sign? If it’s a custom banner, a large font is a necessity. For small lobby signs, you want to catch the reader’s attention without being too obtrusive.

Then assess your vision of the perfect sign for your company. Spacing between letters and proper alignment of your wording is key to a professional look, and choosing the right colors and font type are also critical to making an impact on your audience.

3. It Establishes Your Brand

If your business is relatively new and unknown to the public, typography quality is important simply for its ability to convey your message effectively and uniquely. Font style plays a huge role in connecting to people and setting a mood. If you’re conveying a serious message, for example, you want to use a straightforward, classic font. If it’s a lighthearted, fun event or company, your font should reflect that spirit.

The most successful companies incorporate typography into their overall brand, and customers respond by associating what they see with what they expect. Think about the strength of your logo and consider whether you can use the same typography in your signage when it’s feasible.

Since 1960, the professionals at Burchette Sign Corporation have provided businesses throughout the Greensboro, NC, community with expert sign creation and advertising services. Using state-of-the-art tools to create everything from custom banners to neon signs, the professionals can devise high-quality, effective signage that allows your company to stand out from the pack. Visit their website to browse some of their work or give them a call at (336) 996-7446 or (336) 996-SIGN to speak with a friendly member of the team.