A storefront sign speaks volumes about a business, and it can strongly impact whether or not customers visit. When you are planning your physical store’s exterior, think carefully about what it should display to the world. Here are a few tips to help you convey that design, who you are, and attract the right clients or consumers.

What to Consider When Designing a Storefront Sign?

1. Select the Right Material

There are numerous storefront sign materials available. Narrowing down your options starts with knowing what type of business you are. Vintage clothing shops or those specializing in antiques might prefer a wooden sign; tone signs are typically used by hotels and law offices. A metal sign expresses to customers that you are more modern or upscale, but painted glass would most likely indicate food is served inside.

2. Keep the Wording Simple

The point of a sign is to quickly catch the attention of passersby. Crowding it with too much information reduces the chances of them seeing the main headline, which should be your brand and logo because it won’t be big or visible enough to read. Any additional information should add to this value and highlight what you do. For instance, an animal grooming shop might include paw prints and a pair of scissors or suds.

3. Make It Stand Out

Your sign should not blend in with the background of your building. Use bold or contrasting colors to ensure it stands apart from the rest of the layout. However, to ensure your logo remains legible, stick to classic options like white or black. They are easy to spot on almost all background colors. For additional sign information, consider a complementing shade. As an example, a white brand name would pop on a green sign, but remaining information about the business would still look great and be legible in a yellow or even a brighter blue.

When you require an eye-catching and professional storefront sign, turn to the experts at Craven Sign Services. Since 1965, this sign manufacturer has provided businesses throughout High Point, NC, with custom signs made from durable materials that are made to last. They specialize in letter sets, laser cutting, and four-color printing to achieve unique and striking interior and exterior signage. Call them today at (336) 883-7306 to discuss your needs, and follow them on Facebook to see examples some of their past work.