Making your business as visible as possible is an effective strategy to bring new customers through the doors. Outfitting company cars in vehicle wraps is an effective way to market your business, as the eye-catching design and messaging will be seen by motorists and pedestrians when employees are driving. Although routine care will keep the coverings in good condition, there are a few instances when you should invest in updates. 

When Should You Install New Vehicle Wraps?

It’s been a while since the last update.

Even if the brand hasn’t changed, it’s still a good idea to install new vehicle wraps after a while. This is because consumers will become familiar with the current covers, which means they might not notice when your company cars are on the road. Making a few tweaks to the current design could give the wraps a fresh, new look and grab customers’ attention again.

The business has rebranded.

If you’ve recently refreshed the company image with a rebranding campaign, the changes should be reflected in the vehicle wraps. Failing to update the covers with new logos, designs, and other elements will make it harder to build brand recognition. Keeping the branding consistent with all marketing materials will strengthen consumers’ recognition of your company, increasing the chance you will come to mind when they need the products or services your company offers. 

The current wraps have started to deteriorate. 

With exposure to the elements and regular washing, the pigments in the vinyl film can start to fade, and the graphics can start to flake or peel. Continuing to use the deteriorating covers could send the wrong impression, making consumers think you don’t care about the business image. Installing new wraps will show potential customers you take pride in the company and what it has to offer. 

If you want to use vehicle wraps to market your business, Bitterroot Screen Printers in Kalispell, MT, is available to help. They will listen to your objectives and provide design advice to draw attention to your company and help meet your goals. They will also create banners and screen print your company name, logo, and graphics on promotional items to make your business stand out in the eyes of consumers. To schedule a consultation in Flathead County, call (406) 752-1386. Visit the company’s website to see project photos.