When your business is thriving, it’s time to think about how you can maximize and build upon that success. One strategy is to open a second location. The guide below explains the benefits of having a greater physical presence in your area, so you can decide whether it's time to call a commercial leasing agent.

Why Open a Second Business Location?

1. Inventory Becomes More Lucrative

Contrary to what some might expect, having two storefronts to stock makes managing inventory easier. By ordering from the supplier in larger quantities, you'll have more negotiating power, and will likely obtain a lower cost per piece, which instantly increases the amount of revenue per sale. It also becomes easier to move your stock between the two stores based upon the demands of the region, reducing the risk you'll sell out of a popular item or be stuck with extra.

2. Boost Brand Exposure

Another storefront means more eyes will see your business. This boosts your brand exposure in the area, building the legitimacy of your operation in the minds of the consumers. To maximize this benefit, work with a commercial real estate agent to find a commercial space located next to a pedestrian walkway or heavy-traffic road.

3. Increased Sales Opportunities

A new business location opens up entirely new opportunities for sales. Once they have a better understanding of your service, the commercial leasing agent can direct your search towards places commonly frequented by your target demographic. Just make sure that it is distant enough from your current establishment that it doesn’t inadvertently draw attention or clientele away.

NAI FMA Realty is a full-service real estate firm serving the businesses of Lancaster County, NE. Their team has more than 80 years’ combined experience helping clients find the perfect office space for their expansion. Start your property search online or call (402) 441-5800 to get personalized advice from a knowledgeable commercial leasing agent.