Social media and email are not the only ways to tell the world about an upcoming event or your business services. Printing indoor and outdoor posters is still an effective way to spread a message or decorate your home. The size lets you be bold and offers few creative constraints. But as with any good design, there are still a few factors to keep in mind to ensure it wows anyone who sees it. 

How to Design an Effective Poster

1. Define Your Brand & Audience

To create an effective poster, you must first know what your company’s brand is. Otherwise, you won’t be able to target an audience, and your design could feel all over the place. Zero in on this element by asking how your customers see you. Why do they turn to you over your competitors? Once you understand this, you’ll be able to speak to customers authentically and in a way they’ll respond to. 

Even if it’s for personal use in your home, the same guidelines can apply. Be bold and professional. Think of your personality as your brand and your home and guests as your audience. 

2. Create a Strong Message

Unless you want your poster design to fall flat, a strong message is needed. The rest of the design will center around this focus. For instance, if you’re offering a special way for a husband or wife to treat their spouse on Valentine’s Day, the deal would ideally combine a romantic message with your unique brand. The surrounding design should use familiar colors and symbols to highlight the occasion. 

3.  Combine Copy & Images

Before you can send the poster off to the printer, arrange your copy and images based on the set dimensions. Play with different font and image sizes to see how visible you can make the headline. Remove elements that end up making it look overcrowded, too wordy, or offer no value. Make sure there’s room to list your company’s contact details and any relevant dates. Finally, ask for outside perspectives to determine if the design is easy to follow and if customers can quickly tell what it’s about. 

Finally, invest in printing for the ultimate final product. Unless your passion is graphic design with access to high-quality printing and paper materials, a professional print shop is your best bet to perfect your design and bring your vision to vivid life.  

Whether you need posters, flyers, or business cards printed for your company, Jones Printing Co Inc. in Sanford, NC, can help. For well over a century, they have provided high-quality printing services for individuals and businesses throughout Lee County. If you’re having trouble coming up with a design concept, their graphic design artists will take your ideas or sketches and turn them into a professional piece. Call them today at (919) 774-9442 to discuss your project, and visit their website to learn more about their range of services.