Webster Groves, Missouri
8193 Big Bend Blvd
Saint Louis, MO 63119
(314) 249-4162

What Is Keratin Hair Treatment & What Are the Benefits? January 25, 2019

Webster Groves, Jefferson
What Is Keratin Hair Treatment & What Are the Benefits? , Jefferson, Missouri

A fabulous hairstyle can transform your look, boosting your style and confidence. If you’ve been having a few too many bad hair days due to frizzy, uncooperative hair, your stylist may suggest a keratin hair treatment. But what is it and what are the benefits? Here’s the low-down. 

A Guide to Keratin Hair Treatments 

What Are Keratin Hair Treatments?

Keratin is a natural protein and building block of hair which, along with other compounds like collagen, keeps it moisturized and healthy. However, factors, like dying and bleaching hair and using heat tools, can dehydrate the hair and cause it to lose its natural luster. Over time, it can become brittle and frizzy and susceptible to breakage and tangles. Keratin hair treatments, also sometimes called blowouts, are essentially a smoothing technique which reintroduces the compound into the strands and replenishes them with the moisturizing nutrient they need to be healthy and beautiful. The method results in a smooth, sleek, straight-haired look.

What Are the Benefits?

These treatments are an effective, healthy alternative to hair straighteners and harsh permanent chemical straightening processes. They can also help restore frizzy, damaged hair. Unlike permanent chemical relaxers, keratin treatments last a few months before eventually washing out. This is because rather than breaking down the hair structure and rebuilding it, a blowout injects just the porous portion of the follicle. Instead of harming the hair, keratin treatments nourish and revitalize it, leaving it beautiful and silky smooth.

Are They Safe?

Blowouts are safe and beneficial, but it’s still important to work with an experienced stylist and be mindful of the ingredients in the blend. Some treatments, for instance, release a small amount of formaldehyde when heated. Although the amount is minimal, it’s best to opt for formaldehyde-free blends. A knowledgeable cosmetologist will customize the formula to suit your needs. Also, avoid at-home treatments like box hair dye, as these are often ineffective and contain a long list of chemicals which can do more harm than good. 


If you’re interested in experiencing the nourishing, revitalizing benefits of keratin hair treatments, turn to the experienced hairstylists at Ellen Browne at the Boulevard Co. With nearly 20 years of experience, Ellen Browne has worked with a broad range of hairstyles and textures. Whether your locks are damaged and dry or you want to swap curls for a sleek straight style, there’s no one better to trust with creating a new look. Call (314) 249-4162 to schedule an appointment or visit the website to learn more about her range of services. 

Other Announcements, Events and Deals from Ellen Browne-Hair Stylist
3 Brand New Hair Trends of 2019, Jefferson, Missouri
Hairstyles evolve over time, and it’s always refreshing to see new trends emerge in the beauty industry. If you’re seeking inspiration to switch up your style, there’s no shortage of...read more
Spend Galentines Day at the Salon! , Jefferson, Missouri
Details:  Spend the day with your best gal pal. Receive $25 off any color service when you book together.  Call today to book your appointment!  Ellen Browne at the...read more
Love Your Look Valentines Special! , Jefferson, Missouri
Ellen Browne at the Boulevard Co. can help you look and feel your very best for the special day with some sweet savings! Now through Valentines Day, take advantage of our date night ...read more
4 of the Hottest Hair Trends of 2019, Jefferson, Missouri
From fashion forward hair colors to choppy cuts, the hair trends of 2019 offer something suitable for anyone. Whether you want to completely change up your look o...read more