Vehicle wraps are powerful moving advertisements that help to get your business noticed by hundreds of other drivers on the road. While this marketing strategy is virtually foolproof, it still requires some thoughtful planning to ensure the results are maximized. Discover what to do – and just as importantly, what not to do – to make the most out of your vehicle wrap, below.

Do:

Embrace boldness.

Bright colors, bold text, and large designs are more likely to stand out against other vehicles on the road. Don’t be afraid to choose a vibrant, eye-catching design. The color schemes and images you select should still reflect the nature of your brand and the overall message you’re trying to communicate, however. For example, while a mix of bright primary colors might suit a children’s birthday party company, an air conditioning business might select a cool color palette of blues.

Size your project correctly.

A grainy or blurry image conveys the wrong message, and your audience may associate unprofessionalism with your brand. It’s critically important to make sure the company providing your vehicle wrap is experienced and detail-oriented. They’ll request specific file formats and use professional software to size your design up properly, ensuring the finished product is crisp and clear.

Don’t:

Be too wordy.

Many business owners find themselves trying to include as much information on their advertisements as possible. Just because your vehicle has ample space for advertising doesn’t mean you should use it all for ad copy. Passersby will only have a couple of seconds to look at your vehicle, so include only the need-to-know information. Your business name and type of services provided, a phone number, and website are enough, so skip hours and other details.

Make your design overly complex.

Often, people fall under the assumption that the more intricate a design is, the more it will turn heads. In reality, a bold, compelling, and well-designed image is all you need to get noticed on the road. Background details, such as patterns, can take away from the overall design, so remove all visual clutter from your vehicle wrap and keep it simple.

If you’re seeking a leading graphics team to create stunning advertisements and promotional products for your business, turn to Winning Edge Graphics. Serving Douglas County, MN, this detail-oriented team has helped local business owners get their products and services noticed for nearly 40 years. Browse through their portfolio of high-quality vehicle wraps online or call (320) 763-7953 to request a quote for your project.