Having an active social media presence is a necessary part of running a business to help you stay connected with followers. You can also improve engagement and increase customer contacts by running periodic giveaways. Use the guide below to learn how giving away a personalized T-shirt or uniquely branded item will promote your brand. 

How Will a Social Media Giveaway Improve Your Customer Reach?

Interesting content is the number one way to engage people and find new followers on social media. Use this content to start building a conversation with these individuals about who you are and what you have to offer. Making a giveaway relevant to your brand, such as with a personalized T-shirt design, will increase the number of people who are discussing your business online. 

A giveaway is also a chance to learn more about the people following you on social media and which ones would be interested in your services or products. Use this opportunity to have entrants visit your website and see what you have to offer. At the end of the contest, you’ll have gone beyond increasing your followers to also increasing the number of subscribers or customers. 

How to Run a Social Media Giveaway

Above all, your contest should be relevant to your brand and target market. Work with your graphic design team to create images that will be attractive to these individuals. The prize should also correlate to your business. If you are a retailer, give away products you sell. However, you can’t go wrong with giving away a personalized T-shirt to the winner. When they wear it, they’ll be promoting your brand to everyone they encounter.

To make your giveaway more timely, tie it in with an upcoming event your followers are excited about, like a holiday or release of a new product. Also, offer an incentive for sharing with their friends, such as an extra entry.

Whether you need personalized T-shirts for a social media giveaway or a trade show, Honolulu Shirt Shop in Hawaii is here to help. Since 1984, they have provided customized T-shirt designs for everything from promotional purposes to softball games. In addition to screen printing, they offer embroidery, ink-matching, and contract services. Call them today at (808) 847-0831 for a quote on your order of 36 or more shirts, and visit their website to learn more about their services.