As a food truck owner, you know that your truck’s appearance can either attract or discourage potential customers. When they’re well-designed, high-quality car wraps upgrade the outside of your truck for less money and time than repainting it, drawing in more customers and increasing your brand recognition. Below are three things to consider when designing your vehicle wrap so you end up with a design that’s eye-catching and effective. Once your customers line up, your delicous food can do the talking.

What to Think About for Your Food Truck’s Wrap Design

1. What You Want the Color Scheme To Be

When it comes to appetite, colors play a big role, so you should think about the color palette you want on your truck. Calming colors like deep blue tend to suppress the appetite, so be sure to incorporate vibrant, warm colors in your design. You’ll also want good contrast between the colors so the car wrap is eye-catching, such as purple and green or light blue and orange. If possible, base the color scheme around colors that are already associated with your business, such as your logo or uniform colors, so your previous customers will recognize the truck’s new look.

2. What Information Needs to Be Included

Whether parked or driving, your food truck will be seen by people ordering food from you and people walking or driving past. Your business’s name, slogan, logo, and contact information should be displayed on your truck where they’re easily visible, allowing those who are unfamiliar with your business to jot down the info or commit it to memory quickly.

You can also add a list of your most popular menu items to let people know what food you serve as well as any social media accounts you want to promote. When designing your wrap, keep functionality in mind, checking that important information isn’t hidden when you open the serving window or doors.

3. The Benefits of Working With a Professional

Take the guesswork out of your design by consulting a trusted professional to help you. They’ll use their knowledge and skill to craft a design that’s engaging, representative of your business, and effectively conveying your food truck to the public. A professional has training, skill, and experience in designing signs like car wraps, so unless you have an impressive background in design, they’ll be able to create a more effective and attractive design. Even on tight budgets, choosing to hire an expert will pay for itself in the boosted benefits, such as more customers, higher revenue, and increased brand recognition.

Does your food truck need a makeover? Burchette Sign Corporation in Greensboro, NC, creates high-quality car wraps that grab the eye and withstand the elements. For more than 50 years, they’ve provided Charlotte, Greensboro, Salem, and surrounding areas with custom sign solutions, from vehicle wraps to banners to neon signs. Whether your business needs a custom sign installation or your current sign needs a repair, they’ll perform expert work at competitive prices. Read about their services online, then call (336) 996-6501 or 336-996-SIGN to schedule your consultation today.