When you have invested time and money into participating in a trade show, you naturally want to have the most success possible. The key to a successful event is to have an attractive and engaging booth that will draw in visitors. Know how to design the perfect booth, from signage to promotional giveaways, and you will revolutionize your trade show game.

Guide to Improving Your Trade Show Booth

1. Use Eye-Catching Signage

Great signage is key to standing out from the crowd. It should include your branding, which includes your name, logo, and colors. If someone unfamiliar with your business sees the sign, they should know what you do, as this will attract the right crowd.

2. Provide Promotional Giveaways

People love free swag. Give out branded gifts generously, and everyone who visits your booth will be advertising for you when they carry around and use your item. Custom apparel, useful tech products, and other items that people will use while still at the show are great promotional giveaways.

3. Create a Backdrop

An attractive backdrop that reflects your brand will draw the eye and bring people to your booth. Get creative with it! For example, you can make the backdrop something visually interesting that people can take selfies in front of and post with your hashtag. Everyone who posts with your hashtag could be part of a drawing.

4. Offer Wi-Fi

Free Wi-Fi is an effective way to get people to gather at your booth. You can take that opportunity to start a conversation. If you require visitors to sign in before they log into your network, then you’ll also easily gather a list of leads.

5. Add a Charging Station

Just like Wi-Fi, a charging station is an instant solution for getting people to gather at your booth for convenience’ sake. Offer seating and something they can do—such as watching a video or presentation promoting your service—while they wait for their devices to charge.

Bretsky Promotions has all the supplies needed for effective promotional giveaways at your next trade show. With a history of 20 years serving the greater St. Louis area, they have built a reputation for quality products, exceptional customer service, and attention to detail. Find your promotional giveaways on their website, and call them at (844) 487-2927 to get started.