If you own or manage a coffee shop or cafe, you may wonder how to market iced coffee and cold brew to your customers. Apart from being refreshing, caffeinated drinks to enjoy on warm days, cold brew and coffee served over ice have some interesting differences that distinguish them from their hot counterparts. Here’s why your patrons might prefer them to hot coffee. 

Why Customers May Enjoy Cold Coffee Drinks Over Regular Coffee

Brewing Methods

As its name suggests, iced coffee is simply regular coffee served over ice. The process of making cold brew, however, is a bit more complicated. Cold brew is a concentrate intended to be stronger than regular coffee to compensate for dilution due to melting ice and the addition of mixers. Because the grinds are extracted at such low temperatures, they must steep at room temperature for anywhere from 18 to 24 hours.

Flavor Differences

Though iced coffee doesn’t taste much different than hot coffee, cold brew has a notably soft and rich flavor. While hot temperatures tend to bring out sour and bitter notes in coffee, cold brewing techniques create much less acidity and more sweetness. Its texture is thin without being watery and has a full-bodied mouthfeel, especially when paired with your favorite milk or non-dairy substitute. Plus, both iced coffee and cold brew can be frozen into ice cubes to melt into mixers.

Health Benefits

The consumption of any type of coffee has potential health benefits, including a reduced risk for diabetes, heart disease, and certain types of cancer. Cold brew, in particular, is less acidic, making it easier on the stomach and digestive system. Both iced coffee and cold brew also allow you to control your caffeine intake since you can dilute them as much as you prefer.

When your cafe or restaurant needs a steady supply of ice for coffee, sodas, and other beverages, allow Pacific Ice Services to maintain and repair your equipment. Located in Honolulu, HI, this appliance repair team is fully authorized to service all commercial ice maker brands on Oahu. Call (808) 839-6839 today to get estimates on ice makers and installations, and visit them online to learn more about their warrantied repair services for refrigerators and freezers.