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If you own a small business or are planning on starting one, consider budgeting for both employee work uniforms and promotional products. Investing in custom embroidery may not seem like a necessity, especially when a company is just starting out, but doing so is essential for brand recognition. As America’s biggest companies have proven, brand recognition is essential for success. Here are a few ways your small business could benefit from creating custom apparel.

3 Reasons to Invest in Custom Embroidery

1. Better Brand Awareness

Selling or giving away apparel that displays your company’s logo is the easiest way to garner free marketing. When someone dons a T-shirt or hat embroidered with your business name, everyone they pass will see it. This will help establish brand recognition, which essentially means potential customers will choose you over competitors because they recognize and trust your logo. 

2. More Professionalism

custom embroideryRegardless of the industry, employees who match or at least wear different versions of the same uniform look more professional than those who don’t. Investing in embroidered uniforms for your staff will let both current clients and potential customers know the company takes its role seriously and is a leader in the field. 

3. Happier Employees

A business is only as strong as its weakest employees. In other words, you can’t expect to succeed if your employees are unhappy or resentful. Providing them with quality uniforms and the occasional promotional item will let them know they're appreciated. This can result in a much lower turnover rate, which will only contribute to the company’s long-term success. Giving out gear that everyone is proud to wear will also foster a sense of community and make each individual work harder for the benefit of the entire team. 

 

If you want to order apparel with custom embroidery for your Alaska business, turn to Stellar Designs in Anchorage. With more than 10,000 promotional products, they're proud to help small businesses throughout the area achieve brand recognition. They are also happy to serve sports teams, schools, and contractors. Clients have been turning to their creative team for high-quality custom embroidery for nearly four decades. To browse their vast selection of logo apparel, visit their website, or call (907) 562-4248 to discuss your vision today. 

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