All businesses depend on appropriate signage to make an impact on prospective and existing customers. By designing marketing materials that line up with the company’s values and spirit, you can create a campaign that appeals far and wide. If you’re particularly inspired by vintage designs, you might have noticed that it’s one of the most effective methods of reaching out to the right audience. Distinctive art techniques combined with modern technologies make it simple to create custom signs that benefit your business. Here’s what you should know.
How to Create a Vintage Sign Design
Who Can Benefit From a Vintage Sign?
Signs reminiscent of yesteryear tend to inspire feelings of nostalgia and warmth. There’s a certain comfort associated with imagery that reminds a person of their youth—and it’s a key way to connect with customers. Vintage signage is a particularly effective marketing tool for a restaurant, a barber shop, a coffee shop, a consignment store, or a boutique carrying antiques. If you own a family business that goes back decades, you might even consider introducing a new “old” sign that reflects your company’s history.
What Do Vintage Designs Include?
The right elements work together to create a sign that best reflects your vision. But what is it that inspires your design? Think about concepts that may have appealed to you in the past, such as old televisions, retro radios and kitchen appliances, or cool accessories like cat-eye sunglasses or platform shoes. Take your cue from these shapes to start, then begin implementing more visual details that will help your business stand out. Many signage companies offer an array of old-fashioned typefaces that capture the spirit of an earlier era.
What Are Some Important Things to Remember?
Ultimately, less is more when it comes to producing authentic-looking vintage signage. Signs of old were not complex—they depended largely on simple color formats and eye-catching fonts to deliver a message. But don’t mistake this for “plain,” either. Many old-world aesthetics appear that way because they draw on the penchant for shabby, weathered designs. Using these design concepts will yield an attractive custom sign for your business.
Whether you’re just starting a business or you’re revamping your existing signage, trust in the experts at Burchette Sign Corporation to bring your vision to life. As the leading designers of custom signs in Greensboro, NC, and surrounding areas since 1960, the company takes great pride in producing the types of vintage-inspired designs you love. From attractive fonts to creative color schemes, they offer all of the elements needed to create your sign. You can also trust them to design custom banners, car wraps, and other business materials to give you an edge. To learn more about their process, watch their video here or give them a call at (336) 996-6501 or 336-996-SIGN.