If you run a small business, you’re passionate about what you do and want your customers to know it. An effective way to get prospects excited about your brand is to run a booth with promotional products at a trade show. If you’re not sure whether working a trade show is right for your business, here are a few reasons it may be beneficial for increasing your reach.

3 Benefits of Taking Your Business to a Trade Show

Reach a Larger Audience

A small local business often relies on word of mouth and local marketing to reach new customers, but if your product or service travels well, a trade show is an effective way to reach prospects from other areas besides your own. Whether you travel to a trade show or attend one in your own area, the event will draw prospects from a large geographical area, expanding your reach quickly and efficiently without needing to do the legwork of traveling to each place a prospect might come from.

Target a Specific Audience

Another benefit of attending a convention or show is connecting with a targeted audience of prospects in your industry. Many trade shows have themes or industries which draw only attendees with pre-existing interest in those areas, so you know the people walking by your booth have a much better chance of being interested in what you’re selling.

Stay Forefront in Prospects’ Minds

Promotional products are a staple for any trade show or convention. If you hand out promotional items with your brand’s name and contact information on them, customers are more likely to remember you after the event. Additionally, if you choose to distribute products which are useful for everyday tasks, such as shopping bags, flash drives, or phone wallets, prospects are even more likely to use your handout — and see your business name — on a regular basis.

If you need custom promotional products for your next trade show or convention event, turn to the experts at Stellar Designs in Anchorage, AK. They have 35 years of experience in the industry and offer over 10,000 customizable promotional products to ensure you have the right handout at the right price, all made with excellent quality. They also handle custom clothing orders and can help with groups as small as a bowling team or bachelorette party. Visit them online to view their tech-savvy selection of custom merchandise, or call (907) 562-4248 to get started on your free quote.