With the world becoming more digital by the day, you may think investing in business cards for your company is an antiquated idea. Quality business cards are not dead, however, and still provide companies a host of benefits when passed out to potential customers and clients. Here are a few reasons why these compact cards are still alive.

Why Business Cards Are Not Dead

1. Small Size, Big Distribution

Business cards are inexpensive, compact in size, and easy to carry wherever you go. Whether you bring them to a business event or have them with you at all times, passing out all of your company’s critical information is simple no matter where you are. Even if you gain two new customers for every 10 cards you hand out, that is two more people using your products and services, making them a cost-effective marketing choice with a good return on investment.

2. Quality Counts

Well-designed business cards on sturdy card stock say a lot about your company and will make a positive first impression. People are more likely to call you for services if they like what they see. A good quality, tangible item shows care and consideration, which also lets potential customers know how you will do business with them.

3. Quick Contact

When you carry business cards, your important contact information is handed out immediately. Sending people to your website for your information risks them losing your site’s name or forgetting about you after your conversation is done. The business card is quick to hand out and will also remind them of your necessary information later.

4. Technology Spectrum

There are plenty of clients, customers, and business associates who do not rely on modern technology like smartphones and websites. They prefer phone calls and in-person meetings, making business cards an easy, more personal way for old-fashioned contacts to do business with you. Cards can be designed to cover both ends of the technology spectrum, however. Include a QR code that links to your website or products for more tech-savvy clients. This broadens your company’s reach in your industry.

5. Professional Etiquette

Having and handing out business cards is still an accepted practice for good etiquette. In many cultures and industries, not having cards is frowned upon and will make your company look less professional. To ensure you put your best foot forward at every event, keep a stack of cards nearby.

For top-quality business cards and other professional printing services, trust America North Printers. Located in Anchorage, AK, for more than three decades, their extensive offerings ensure your business has the right materials for your brand, such as brochures, envelopes, postcards, and banners. With single- and multi-color printing as well as digital and binding services, the staff can assist every step of the way. Call the print shop at (907) 562-6416 or visit their website to learn more about their services.