As a business owner, you’re always trying to find new ways to boost employee satisfaction and build your brand recognition. Screen printing services can help you do both with customized promotional t-shirts, bags, and more. Before you call a supplier, you probably have a few questions about this process. Below are a few answers to the most frequently asked questions.

Common Questions About Screen Printing

How did it start?

The origins of screen printing date back more than two millennia to China. They made screens of human hair stretched on a wooden frame, then used stencils of leaves to create designs. A similar technique developed in Japan, using silk screens and lacquer stencils. Today, the technology used is more refined, but the principle is the same.

How long will the printed design last?

Many screen printed transfers use plastisol ink, a durable plastic-based substance. While you may associate these transfers with splitting, chipping, or cracking, you shouldn’t deal with these problems if you choose a high-quality screen printing company. If applied properly, the design should last as long as the garment itself.

What can it be used on?

When people think screen printing, the first item that comes to mind is often a t-shirt. While this method can turn out hundreds of high-quality shirts, it’s also great for custom banners, flags, tote bags, and other promotional products. Because the potential applications are so varied, it’s easy to build a corporate brand with a wide range of products.

How can screen printing benefit my business?

The applications of screen printing in a business context are widely varied. For example, you can use branded materials to build your company culture, reward employees who go above and beyond to meet goals, or distribute them among clients and potential customers to create a positive association with your company.

If you’re looking to increase your business’ reach with screen printing and other custom imprinted materials, turn to K A K Industrial Ad Specialties in Rochester, NY. They work with a wide range of industries to create high-quality promotional materials that will benefit your business. To get a customized quote today, call (585) 865-6105, or visit their website to learn more about their products and services.