Building a staff of strong agents is the key to any real estate franchise, but how do you attract top earners? As any broker knows, many agents are reluctant to change offices, especially when the market is strong. However, there are some tried-and-true techniques to help you eventually get a “yes” from those agents you've been after. Follow these tips from EXIT Realty Upper Midwest, one of the fastest growing real estate agencies serving Iowa, Minnesota, North Dakota and South Dakota:

• Reach out by phone. After another agent makes a major sale is a good time to get in touch and offer congratulations. Let them know you're actively hiring real estate agents and to feel free to get in touch if they're ever looking for a change.
• Send unusual packages. A congratulations letter and request for a meeting is more likely to be opened and read if you include something unusual, like a pin, keychain, or button that can be felt through the envelope.
• Start a newsletter. Develop a name for yourself as a pivotal member of your local community with motivational tips, news, and local statistics. This will create the impression of you as a leader of the industry and get the attention of top agents.
• Increase your visibility. Make it a point to visit charity functions, board meetings, and opens to give agents familiarity with you as a person.

Visit EXIT Realty Upper Midwest online to learn more about its innovative real estate training programs and prime franchise territories available, or call (612) 414-4022 with any questions.