First impressions are essential when you’re running a retail store. Each component of the design is chosen with the customer in mind and work to create an unforgettable shopping experience. Interior painting is an important component that’s often overlooked. If you’re in the process of selecting a fresh color for the walls, but are unsure which ones will have a positive effect, consider the following four steps to determine which hue is right for you.

4 Steps for Choosing an Interior Painting Color

1. Coordinate With the Logo

If you have color combination already featured in your logo, make it the foundation for all interior painting. This high level of consistency will establish your brand, build a solid connection among the other promotional items, and cause customers to associate the company with the colors.

2. Cater to Target Market

Think about the type of reaction you’re hoping to get out of customers once they walk through the doors. High-energy businesses, like gyms and activity centers, can use reds, oranges, and yellows that are more vibrant to boost excitement. For businesses seeking to produce a more relaxing atmosphere, greens, purples, and blues may be better options to consider.

3. Complement Interior Décor

Find hues that complement each other. Make a light fixture stand out by painting a darker color on the surrounding wall or use a neutral tone to draw attention to the shelving units and merchandise. Consider each component of the store when choosing a paint color to tie it all together into an attractive design.

4. Match the Industry

Every industry is recognized by a certain set of colors. Toy stores, for instance, are usually painted with a bright assortment of hues that produces feelings of fun and excitement. The pastry industry works mostly with pastels while car dealerships feature bold colors that encourage customers to make a final decision. Visit other stores that are in a similar line of business to get an idea of the color scheme that’s expected.

If you’re interested in updating the inside of your store or business updated, set an appointment with JD Painting & Decorating. Their team of expert painting contractors specializes in an assortment of commercial painting services, such as interior painting and wallcovering. They have two convenient locations in Wailuku and Lihue, HI, and are recognized by the Better Business Bureau with an A+ rating for customer service. For appointments, call (808)242-9731 to reach the Wailuku office or (808)632-2160 for the Lihue office. Visit them online to learn more about their interior painting process.