Your glasses are perhaps your most important accessory. They accompany you everywhere you go, and selecting the perfect pair should be an enjoyable experience. Unfortunately, eyewear scams can leave you less excited about your new frames and more stressed about whether you are getting the value you were promised. Bait-and-switch schemes lure customers in by promising amazing deals that they fail to deliver on. Follow these tips to avoid them.

3 Ways to Steer Clear of Eyewear Scams

1. Do Your Shopping in Person

When buying online, you can never be sure if what you purchase is what you’ll actually get. Digital retailers can also be tricky when it comes to fulfilling warranties—who do you turn to if they go out of business, for example? Visiting a store in person allows for personalized customer service and gives you the chance to try on many different models at once. This way you’ll know you’ve found the perfect fit and style.

2. Rely on References

Ask friends, family members, or colleagues if they can recommend a trustworthy eyewear shop in your area. Some retailers include local recognition on their websites, which is also worth checking out. This provides you with an insider perspective from the public, who thought highly enough of the optician to cast their votes or mention them in high regard.

3. Read the Fine Print

Beware of flashy deals that sound too good to be true. For example, a company might advertise super cheap frames but then overcharge for the lenses—or hit you with exorbitant fees for a basic warranty. Always get the details of any agreement, and if something seems amiss, look for a new retailer. You don’t want to entrust your vision care to a scam artist.

Optics Eyewear is the optician of choice for in-the-know locals in High Point, NC. This store has been serving the community for over 55 years and is known for their honest pricing and personalized customer care. They offer a large selection, prompt service, and even emergency fixes, as their online testimonials show. They were voted the best eyewear shop in the southeast Triad in 2017. If you have questions about their products or services, give them a call directly at (336) 884-5677.