Without strategically placed business signs, pedestrians and passing traffic could overlook your establishment, with no idea of the products, services, and experiences offered inside. Beyond marking your location, the displays serve as a first look at the personality of your brand. Putting serious thought into the signage design will ensure the intended message is received loud and clear.  

3 Reasons to Invest in Well-Designed Business Signs

1. Catch the Eye of Passersby

If your business is located in a high-traffic commercial area, the size, color, and style of your company’s signage will help differentiate you from nearby establishments. This is especially helpful in strip malls and areas where commercial buildings have the same architectural details. Choosing bold colors, unique typeface, and additional eye-catching elements will help your business stand out and draw the attention of potential customers. 

2. Enhance Brand Recognition

Apart from making the location more noticeable, well-designed business signs cultivate brand recognition with consumers. Placing the company logo on the display, promotional items, and merchandise packaging will make it easier for people to identify your services and products. Over time, the logo will stick in consumers’ memory, increasing the chance your business comes to mind when they need goods and services you provide.

3. Convey Brand Identity

From quaint and casual to luxurious and refined, business signs can showcase the brand’s style and how the company should be perceived. As the display impacts perception, it should include information that best describes the brand voice. For example, if the business is a fixture in the community, the year the company opened should be incorporated on the sign. 

If you want to create striking business signs for your company in North Carolina’s Piedmont Triad region, the staff at Craven Sign Services will happily oversee the project. Based in High Point, they specialize in manufacturing custom ADA room identification and way finding interior packages; interior and exterior architectural displays; and commercial sign products to help area businesses meet regulatory standards, improve visibility, and generate more customers. To discuss your project, call (336) 883-7306. Reach out to the sign company online to see pictures of signage they’ve crafted.