If you’re kick-starting your real estate career, it’s imperative to set yourself apart from other agents and pique prospective buyers’ interest. A tried-and-true marketing method is signage. You can collect business quickly with a quality real estate sign, and graphic design plays an integral role. If you’re in the market for new signage, keep the following tips in mind for the best results.

Tips for Designing an Effective Real Estate Sign

1. Make Clarity a Priority

You can have world-class graphic design, but if prospective buyers can’t read your contact info, it’s all for naught. Start by determining what info is needed. Typically, your name, contact information, a call-to-action, and a web-link where they can learn more about the home are essential. These elements, combined with a logo, should be the focal points. Select a text color that pops from the background colors, and make sure there’s plenty of space around the information so nothing interferes with readability.

2. Define Your Brand

Branding elements are a way to make yourself known in the industry and set you apart from other agents and agencies. You need an intriguing logo that reflects your approach to real estate. Think professionalism, reliability, and honesty. It’s often best to go with something simple. You’ll also need to determine a color palette, which typically includes two complementary colors and another color for text and accents. If you need assistance with your real estate sign, turn to design professionals for expertise.

3. Add a Photo

Placing your photo on a real estate sign immediately gives prospective buyers a face to interact with. It’s more personable and can make a positive association. The photo needs to fit comfortably among the text and logo, and it’s wise to use a high-quality, professional shot so the design looks clean. Dress nicely, remembering that a sign is the first impression. 

If you’re ready to print a real estate sign, the professionals at Honolulu Sign Company Limited can assist. They’ve proudly served clients throughout Oahu since 1939 and are one of the island’s few licensed sign producers. They can create custom flags, plaques, decals, and professional signs, ensuring your business looks its best.  Explore more of their options by visiting their website, or call (808) 847-4047 today to schedule a consultation.