Social media is one of the most effective and affordable marketing services for your small business. The majority of consumers in the U.S. have at least one social media profile and use these platforms to research and purchase various products and services. But how do you decide which platform is best for your business? Here is a brief overview of some of the most popular social media sites, and how they can help grow your company. 

3 Social Media Platforms to Improve Your Business

1. Pinterest

If your business primarily caters to women, you’ll definitely want to use your marketing services on Pinterest. Roughly 45% of women use this social media platform to search for makeup tips, recipes, outfit ideas, and more. If your company produces cosmetics, clothes, home decor, and other items women typically shop for, a Pinterest page is an ideal choice for your small business. 

2. Facebook

Facebook is one of the oldest social media platforms out there and continues to be a useful marketing service for many businesses. The platform’s wide demographic of users makes it easy for your business to reach your target audience. If you purchase ad space on Facebook, you can put advertisements and content on your target market’s newsfeed. 

3. Yelp

Millions of users visit Yelp every month to give and read reviews of many types of businesses, including restaurants, hair salons, and clothing boutiques. Having a Yelp account allows you to see what your business is doing right and what it can improve on. The platform even allows you to respond to reviews, helping create trust with your customer base. Any business that focuses on word-of-mouth marketing can benefit from a Yelp account, but it is especially useful in industries where customers rely on reviews and recommendations, such as restaurants and nail salons.

Running a successful small business means having a presence on social media. If your business is looking for quality marketing services, turn to the professionals at Fredrickson Communications in Mebane, NC. The company has more than 40 years of combined experience in the telecommunications industry and can increase your brand awareness through personalized strategies that target your desired audience. They also provide solutions for internet and business phone systems. For more information about their services, call (336) 512-0003.