When you’re just starting out as an entrepreneur or small business owner, handling online reviews and business advertising can come as somewhat of a mystery. However, they are tools you can use to grow your business and connect with potential clientele, so it’s crucial to understand how they work. Below are a few tips on how to handle online reviews for your new business. 

A Guide to Handling Online Reviews for Your Small Business

How Should You Approach Negative Reviews?

Though no one likes to receive negative reviews, it’s part of owning a small business. Try framing these reviews in a more positive light. You can do this by thanking the client and viewing their complaints as an opportunity to improve your product or service. Never blame the client — instead, apologize for their negative experience, and emphasize that it’s unusual within your business. Then, offer a solution. In many cases, a refund or a replacement of the product or service will appease the customer.

Further, it’s crucial to respond to these complaints as soon as possible. Studies show that more than 40% of customers expect a response within one hour when contacting a company through social media. Though it’s tough to respond to someone who was dissatisfied with your business, making things right is a crucial part of business advertising. 

How Can You Get More Positive Online Reviews?

Though it’s initially tough to get online reviews, it’s necessary if you want your business to thrive. In order to do this, ask every new customer to provide you with an online review. Start with clients who you know were happy with your service. Next, try offering incentives or discounts to those who post an online review. Maintain a connection with these clients and thank them for their feedback and support — every interaction is a chance to grow your clientele. 

Venturing into the world of business advertising through social media and online reviews can be daunting. However, if you provide quality products and services, it will show in your online reviews. If you need an ally in your journey as a small business owner, the South Fulton Chamber of Commerce in Union City, GA, is ready to help. Whether you’re looking for business networking opportunities, assistance with business advertising, or you simply don’t know where to start, they’re here to help. Call them today at (770) 964-1984 or visit their website for more information on how they can help your business soar.