An important element in any restaurant’s success is its ability to attract locals and passersby. While word-of-mouth and advertising strategies certainly play a role in your ability to draw diners in, there’s also a critical need to entice visitors right at your location. And, the best way to turn heads and compel guests to stop in for a bite is with an eye-catching restaurant sign. Below are some tips for choosing characteristics for your signage that are sure to wow.

3 Tips for Designing Restaurant Signs That Turn Heads

1. Make Visibility a Priority

First and foremost, make sure your sign’s visibility is your top priority. It should be large enough to be seen from the roadway and positioned in a way that people passing don’t have to crane their necks to read it. Placement is important to consider as well; think of a large surface where your sign can be displayed, whether that’s the face of your building, an awning, or within the parking lot.

2. Choose Appealing Fonts & Colors

The font and colors of your signage present an opportunity to create a stunning first impression. Whether you offer formal dining or casual pub fare, think about the aesthetic you can choose to reflect the overarching theme of your restaurant. For instance, sophisticated fonts and subdued colors might suggest an elegant ambiance, whereas bright colors and playful text could reflect family dining. Most importantly, choose fonts and color combinations that are easy on the eyes and highly readable.

3. Finalize the Details

Lastly, put the final design details in place. Think about whether you’d like to include an image or logo or text alone. Determine what information will be on the sign, including your restaurant’s name, type, operating days or hours, and contact information. At the same time, it’s important not to overwhelm the eyes with too many details, so choose only the most important information you want people to know that can be conveyed with a quick glance.

If you own a restaurant or any type of business in the Cincinnati, OH area and are seeking beautifully crafted custom signs to make a great impression, contact Creative Blast Company Specializing in exquisite wood signs, these professionals have served the Greater Cincinnati and Northern Kentucky areas for more than 30 years. From design to installation, they’ll walk you through each step of the process to ensure your sign flawlessly captures your business’s message. Browse through their gallery of work on their website or call (513) 251-4177 to begin discussing your custom sign today.