From hosting in-store events to attending trade shows, there are several ways to promote your business to a wider audience. Giving away promotional items as well as business cards and company brochures could strengthen brand recognition with consumers. When people repeatedly see your brand name and logo while using the products, your business will come to mind when they need your services. Below are points concerning what you should and shouldn’t do to use branded items to market your business effectively. 

Do:

Keep your customer demographics in mind. 

Although you should look for promotional items that appeal to a wide range of people, let the typical customer profile be a guide when narrowing your options. For example, taking average customer age and interests into account will ensure you choose products that address their needs. If you cater to business clientele, select items they could use in the office, such as calendars, planners, and desk clocks. When promoting services geared toward families, people might benefit from tote bags to carry kids toys or magnets to display report cards on refrigerators. 

Pick practical items for the occasion.  

Apart from selecting items tailored to a specific audience, consider products that will come in handy during specific events. Attendees could benefit from branded lanyards and flash drives when handing out products at corporate functions. At festivals and other outdoor events, putting on T-shirts and hats with the company logo could keep people comfortable when the weather gets colder.   

Don’t:

Forget to include basic business information. 

Apart from the business name and logo, don’t forget to include the company’s physical address, website, and phone number on the marketing products. This way, people will know how to reach out to ask for additional information or use the available services. Make sure to post the information in an area not easily overlooked. 

Invest in poorly made products. 

The promotional items you give away could serve as the first impression potential customers have about your business. Choosing products made with poor-quality materials could make people think you don’t take pride in what your business has to offer. To evoke a positive response, select high-quality items. Products made with care will also last longer and could be useful for years to come. 

If you want to give out promotional items as part of your business marketing strategy, contact Great Originals. Based in Anchorage, AK, their team will help you find the right solutions to draw the attention of consumers. For over 30 years, business owners in Alaska and across the country have looked to their staff for help creating striking business collateral and specialty products to help broaden their customer base and solidify their brand message. To schedule a consultation, call (907) 561-8922. Visit the digital print shop online to see what types of products will look great with your logo.