While the food is just as amazing, one of the most exciting perks of buying a meal at a food truck becomes the biggest disadvantage in the winter. Waiting in line for a coveted bite with friends is all fun and games when the weather is nice—in fact, some people prefer it to sitting inside an ordinary restaurant. But how can food truck owners make up for the fact that, for most of winter, the temperatures are just too harsh for customers to eat outside? To keep your custom food truck business thriving, use the following pointers this coming season.

How to Enhance a Custom Food Truck Business in the Winter

1. Turn to Catering Opportunities

Just because there’s no longer a line of people wrapped around the block for your made-to-order tacos doesn’t mean your food is no longer enjoyed—it’s just too cold to eat outside! You can still please customers and their taste buds by advertising catering services for the winter. Once they find out their favorite BBQ food truck is lending their talents to parties and corporate events, your best clients will be eager to place an order.

2. Add Warm Menu Items

While your Italian ice truck may not be much of a hit in the winter, customers will be looking for hot treats in between sledding and holiday shopping trips. By switching up your menu to include toasty favorites like hot chocolate and tea, or soup and dessert crepes, you’ll have plenty of business to stay afloat. In the future, customers might even look forward to this seasonal shift in your offerings, and you’ll attract new clientele who prefer the festive treats.

3. Partner With Businesses

Although it may be hard to continue business as usual on the street, winter is an excellent time to break out of your comfort zone and get in touch with local brick-and-mortar companies. Around the holidays, a retail store may be able to drive sales by telling customers there will be a hot chocolate truck out front. Even outdoor events like craft fairs and sports stadiums may need custom food truck vendors to step in. This will allow you to find new clients who can easily head inside to the adjacent building if the cold is too much to bear.

Want to create a custom food truck that can handle your winter workload? Get in touch with Shanghai Mobile Kitchen Solutions of Brooklyn, NY, today. This family-owned company has been in business since 1979, and they’re proud to offer culinary entrepreneurs throughout Philly, Boston, New Jersey, Maryland, and North Carolina the kitchen equipment they need to thrive. For more information on their offerings, visit the website, or call them at (800) 253-4815.