With the internet came a whole new way to advertise to consumers, but at least one traditional marketing tactic has remained evergreen: promotional items. Providing leads and customers with freebies emblazoned with your company name, logo, and contact information helps make the lasting impression you want, whether yours is a startup or medium-sized company looking to expand. Discover some of the many reasons to always include promo items in your marketing strategy.

5 Reasons to Use Promotional Items In Your Marketing Campaigns

1. Increase Brand Awareness

Ornaments, bookmarks, tote bags, pens, magnets, mugs, and any of the other thousands of items available for customization increase awareness of your brand. It puts your company in the minds of your target audience and provides them with tangible reminders that your brand exists. High-quality promotional items offering real value such as chargers, umbrellas, and tote bags particularly help consumers view your brand as helpful and reliable.

2. Provide Contact Information

Not only do these items increase brand awareness and recognition, but they also function as unique business cards. The vast majority of promotional products feature the company name, logo, phone number, email, and street address if applicable to provide customers with easy ways to learn more about products, services, and what makes the brand different.

3. Offer More Incentives

Consumers love free stuff, period. If your brand routinely provides incentives such as free t-shirts or other promotional items when customers spend certain amounts, they will feel taken care of. Many consumers go with the brand that provides incentives, whatever they may be, which increases customer loyalty numbers.

4. Keep Marketing Costs Reasonable

It’s usually possible to purchase promotional items in bulk for very reasonable prices since products such as tote bags and pens do not cost much to produce. Inexpensive yet effective giveaways subsequently keep your marketing budget reasonable every month.

5. Promote Community Involvement

Promotional items are also a way to involve your company in the community. Donating products with your name on them to local silent auctions, charities, schools, hospitals, recreational centers, or community events helps you market your company as compassionate in addition to exposing your brand to new audiences.

Design your promotional items with the friendly team at Great Originals, the trusted digital print shop serving Anchorage, AK, for over 20 years. Whether you need brochures, banners, postcards, or specialty items such as custom ornaments, you can count on this team to provide quality products on deadline. Call (907) 561-8922 today to get started, or visit their website for product and service information.