Customers are the lifeblood of any restaurant, and to attract them, you need a striking, professional sign. However, not everybody has a degree in marketing, professional experience in graphic design, or the expertise that comes with them. For most people, creating an effective custom business sign can be tricky. For the best results, follow some of the suggestions below when putting together your commercial sign design.

How to Design a Custom Business Sign for Your Restaurant

Simplicity

Your sign should—first and foremost—be simple and easy to read. Avoid overly fancy fonts and non-essential ornamentation that gets in the way of your message. Make sure any images you use are relevant to your business. For instance, a constellation of stars or a winding vine may simply make the sign more difficult to understand unless your business involves gardening or is open at night.

Legibility

Avoid using too many words so the message remains legible even at a distance. To communicate more information, consider an animated LED sign that can display multiple messages. Use high-contrast colors that really stand out. The more legible it is at a distance, the more effective your custom business sign will be.

Placement

Be aware of where the sign will be located and how visible it will be there. For instance, a sidewalk sign is vulnerable to many obstructions, including passing traffic, pedestrians, or even sidewalk foliage. Raising the sign may make it more visible, but if passersby cannot see it until they're right in front of the building, it won't help them locate your business from down the street.

To discuss your custom business sign design, contact Quality Signs & Service Co. in Burlington, KY. They've been serving businesses throughout greater Cincinnati for more than 30 years. They specialize in commercial sign service and repair as well as pole lights and parking lot lights. Visit their website to see a gallery of completed projects or call (859) 525-9966 to speak with a knowledgeable representative.