When working with a printing services provider to create promotional postcards for your business, you want to get the most value for your money. To do that, you need a design that speaks to your potential customers. Here is a guide to help you work with your printing services provider to create a powerful and effective promotional postcard.

How to Design an Effective Promotional Postcard

1. Make Your Headlines Stand Out

Headlines are one of the first elements readers look at when they see a postcard. Use bold headline and colors that stand out to get your readers’ attention. Keep your headlines short and to the point.

2. Simple Designs Work Best

Because space is limited on a postcard, you should keep your design simple. Don’t use too many colors and make sure there is plenty of space between paragraphs. Putting too much information on a postcard will overwhelm readers, and they’ll end up throwing it away. 

3. Focus on the Benefits

Focus on the benefits of your product or service, not the features. Readers want to know how your product or service will benefit them. They don’t necessarily care about all the features. 

4. Use High-Quality Images

Using high-quality images is key for standing out and attracting your reader’s attention. Only use high-resolution images that are relevant to your business. For example, show readers an image of someone using your product or service.

5. Ask Your Readers to Take an Action

Your call to action is the most important part of your postcard. After all, the goal of your postcard is to generate business. If you offer a service, ask your readers to visit your website or call your team to make an appointment.

Does your business need effective promotional postcards? Bestype Imaging, located in Manhattan’s Tribeca neighborhood, creates high-quality promotional postcards that will help your business generate more sales. They help you with everything from choosing the finish to writing the copy. Visit them online to learn more about their printing services in New York including, brochures, posters, business cards, and banners. They also offer rush printing to accommodate tight deadlines. Call (212) 966-6886 to speak with a member of their team about their printing services.