The commercial real estate market is completely different from residential. As a seller, you face unique challenges and have to pitch to a more specific buyer pool. Market competition can also be more difficult, which is why it’s important to have an effective marketing strategy. To ensure you move inventory quickly and reach the ideal demographic, use the tips below.

The Top Tips for Successful Commercial Real Estate Marketing

1. Work With a Commercial Real Estate Agent

To truly reach the ideal buyer, work with a real estate agent. They’ll have in-depth knowledge of the market climate and know what buyers are looking for. Together, they’ll determine your goals and develop a marketing plan backed by professional resources to ensure you achieve the desired return.

2. Get Professional Photos

Photography plays a role in almost every aspect of your marketing. Buyers want to see high-quality photos, so spend the extra money on a professional photographer. They’ll capture the intricate details of the property and ensure you have a powerful tool you can use again and again during your campaign.

3. Get an Appraisal

To get an accurate valuation of your property so you can establish and justify a sale price, schedule a property appraisal. A commercial real estate appraiser will take a close look at all the building’s systems and features and compare it with related properties on the market. This ensures you get an accurate value of the building that you can confidently pitch and tailor your marketing campaign around.

4. Attend Broker Meetings

Face-to-face marketing is key for staying involved in the industry’s biggest buyers and getting the word out about your property. Closed broker meetings are a fantastic time to share presentations and connect with these people. Your commercial real estate agent can schedule them as part of your campaign and advise on strategies to get the most from each.

The team at Crest Commercial Realty brings over 50 years of experience to sellers in Centerville, OH. They understand the intricacies of commercial real estate marketing and will build a strategy to help you achieve the best results. They also broker industrial, retail, and office space transactions and believe in a one-on-one approach with each client. Visit their website to learn more or explore their real estate listings and call (937) 222-1600 to schedule a consultation. You can also follow them on Facebook for listing updates and advice.