No matter how it’s packaged, your business’s primary goal at all times is to make sales. You can go about achieving that goal in many different ways, and content marketing is one of the top strategies you should be using to improve your company’s bottom line. Some businesses don’t make the direct connection between sales and marketing, but there are actually some very important benefits your sales team can glean with the introduction of content marketing. Here’s why you should consider it.

3 Top Sales Benefits of Content Marketing

It Positions Your Brand as an Industry Leader

When you share valuable information with potential customers, they are more likely to trust your brand as an expert in your field. Even if they don’t buy from you immediately, they’ll be more likely to think of you and have a sense of familiarity and assurance about your company the next time they need a product or service you offer.

It Brings New Leads Into Your Funnel

People search for answers to all their common questions online, and that search traffic can put you in contact with many valuable leads. For instance, if a plumber shares content on their site with helpful tips for troubleshooting a clogged toilet, it could bring lots of people with clogged toilets to their site. Those who cannot fix it on their own may see the plumber’s name and number on the site and call immediately or at least remember it for the future.

It Lets You Create Valuable Connections

Blog posts, social media, and other types of online content directed toward potential customers are also easier for people to interact with than a static website. Customers or potential customers can leave comments, responses, or feedback right on your posts, allowing you to learn more about them and what they want. It also gives you an opportunity to start individual conversations online that could lead straight into your sales funnel.

If you want to add content marketing to your sales mix, ACG247 can help. The digital marketing and IT management company has worked with companies throughout the Tri-County area for more than 20 years. They partner with Vivial Media, LLC to offer a complete suite of digital marketing services, including content marketing, SEO, and social media management. This allows your small business team to focus on running your daily operations while knowing that the marketing tasks are under control while your sales team gains valuable insight. You can learn more about the company online or call (305) 279-9959 to speak with a representative.