As a business owner, you may feel the urge to drop printed marketing materials in favor of digital alternatives. However, there’s still a lot of value flyers can provide to companies looking to market their services or communicate deals. Below are some insightful considerations to help you understand the timeless value of printed flyers.

Understanding the Value of Printed Flyers in a Digital Age

Reaching Your Target Market

You might be surprised to know that the vast majority of business for a brick-and-mortar company comes from residents living within three miles of the store or office, which provides an ideal situation for print marketing. If you’re attempting to reach every household in one particular neighborhood, flyers are one of the only forms of marketing that can help you achieve this goal. Not everyone may see a Google targeted ad on their smartphone or listen to a local radio channel promotion, but they do have a front door where a flyer can be dropped off.

Making an Impression That Lasts

There’s a reason flyers have been a popular marketing tool for so long: they work. In a marketing study, 91 percent of people surveyed stated that they read printed flyers at least monthly, with 74 percent saying they prefer receiving print advertising over digital alternatives. Why might this be? With shorter attention spans than ever before and a deluge of advertisers fighting for attention every time consumers surf the web or watch TV, flyers are a simple way to deliver a clear, concise message.

Tracking Your Results

Lastly, flyers provide businesses with the invaluable ability to track their ROI (return on investment) easily. Choosing to add tracking methods like special phone numbers and website landing page URLs, reference points, or promo codes helps differentiate customers drawn to your business via your flyer versus word of mouth or driving by. This can also be a great way to gauge whether you need to tweak your messaging or design until you find what works with your potential customer base.

Looking for a commercial printing service to create beautiful flyers that help your business meet its marketing goals? Based in Sanford, NC, Jones Printing Co Inc. has been in operation since 1885, and they’re your one-stop shop for everything from copying services to custom banners to blueprints. With the technology to complete large-quantity print jobs, you can rest assured your 500th copy will be as brilliant and clear as your first. To get started on your high-quality printing services order, give their friendly team a call today at (919) 774-9442. To learn more about their offerings, visit their website.