Although many businesses target consumers online, there are still plenty of reasons to incorporate direct mailing in your marketing plan. From eye-catching postcards to information-packed brochures, a wide range of materials can be used to promote your brand message and broaden your customer base. Here are a few tips to get the most out of your direct mail marketing campaigns.

3 Ways to Use Direct Mail Marketing Effectively

1. Bypass Letter-Sized White Envelopes

Even if promotional materials fit neatly in standard-size envelopes, use larger envelopes when sending out mailings. The over-sized shape will stand out, which means you won’t have to worry about your package being overlooked. Choosing a color other than white will also make direct mailings more eye-catching. Incorporating the company color and logos in the graphic design will help build brand recognition.

2. Personalize the Materials

Unlike sending mass emails to a database of potential customers, opting to use direct mail makes it possible to personalize the experience. For example, you can include a customer’s name and personal information in the messaging. This is an excellent way to appeal to prospects and make loyal customers feel more valued. Including pictures of the team and anecdotes about the company will also help foster a more personal connection.

3. Include Interactive Elements

To prompt an immediate response, incorporate information consumers can use as soon as they open the mailings. With quick response — QR — codes, individuals can use their smartphones to download coupons and other promotional offerings to use in-store or online. The collateral should also include social media handles and URLs to access additional company information.

If you want to use direct mail marketing to boost business, the team at AM Design Studio, serving professionals throughout the New York Metropolitan area, is happy to lend their expertise to your project. From brainstorming branding and logo ideas to handle printing services, the staff will provide the necessary solutions to make your business materials stand out. To schedule a consultation with the Flushing-based print shop, call (347) 732-9271. Visit the company website and Facebook page to see photos of completed projects.